If you are trying to build your website and make sure it is discoverable on Google, you need to work on SEO. Thankfully, if you are new to the game, you can use SEO plugins to help you with this task. This is particularly true if you are using WordPress.
One plugin you are going to come across is Yoast SEO. Many people use this when they are trying to improve their WordPress website and make sure it ranks well on search engines. So, let’s take a closer look at why Yoast SEO is popular.
The Plugin is Free
If you have worked on SEO before, you will know that a lot of the good tools you can get online come with a price tag. Well, we have some good news for a change. There is a free version of Yoast SEO available. This means that if you are just getting started on your WordPress website SEO, this plugin is going to be free to use. So, you do not have to pay anything to see whether you like using the plugin and whether you can achieve results.
Therefore, if you do not want to pay out any money right now to get started on SEO, you should consider trying this plugin. Click on the link to set up Yoast plugin and see whether you like using it for your website. It should not take long, and you can choose to purchase the premium version later if you like using it.
Know the Right Keyword Density
They always say that you should not use too many keywords in your content. This can become hard to read, as well as do damage when it comes to ranking on popular search engines. Indeed, you do not want the content to become saturated. Instead, you need to focus on using keywords naturally and sparingly.
The truth is, it can be hard to know how to do this. So, this is where Yoast SEO comes in. It is able to advise you on whether the keyword density is too high. Then, you are going to make changes are appropriate. You can enjoy peace of mind and know that you are using the right number of keywords and phrases to achieve positive results.
Understand Your Content’s Readability
Perhaps writing is not your best skill. But, you have a product or service you really believe in. Well, you are still going to have to spend time creating content that your audience wants to read, as well as information that will help your website rank on Google. You need to connect with people that are going to be interested in your product or service, as well as write in a way that Google understands what you are referring to.
Indeed, writing is not easy. But, one way you can improve your content is by using Yoast SEO as a WordPress plugin. This has a readability feature, which analyses your content and gives you feedback. In other words, it is going to tell you if your content is easy for the audience to read. This can include having short and easy sentences, as well as avoiding a passive voice. What’s more, all of this feedback helps to simplify things for search engines too.
Secure Your Link Juice
It is important that you build a good backlink profile. This will help your website tremendously and demonstrate to Google that your website is authoritative and one to be trusted. Indeed, this means that you have to be including internal and external links to your content. However, if you are new to SEO, this might be something that you forget to do.
So, this is another reason to use Yoast SEO. This is going to help you secure your link juice since it reminds you to include these links. It can advise you on how many to use and if you should include a ‘no follow’ tag. This can be a good reminder and ensure that you use the correct number of links to get positive results with your content.