SSL certificate is a pioneer website security. Talk about buying a cheap SSL certificate; it will help you in ways you cannot imagine. Websites that have SSL certificates are taking the lion’s share of all web traffic the world over.
If a customer visits your website and does not see the padlock icon or the HTTPS URL on your site’s address bar, they know that it is not secure.
These certificates come in different sizes because they vary in their target market. This is the case; there is unity in diversity because these certificates serve the same purpose; to protect your website.
SSL certificates are in three categories; here are the three types:
- Domain validated (DV) – these are suitable for small websites that are very basic.
- Organization validated (OV) – medium size businesses mostly use these. They are expensive and require business authentication to obtain it.
- Extended Validation (EV) – These are mostly preferred by eCommerce, banking, financial enterprise companies. They give the client more trust while visiting your website.
Now let us look at the numerous ways in which buying a cheap SSL certificate can secure your website:
SSL certificates use the HTTPS Protocol
This means that SSL moves the regular protocol HTTP to the more secure HTTPS. The ‘S’ means Security. Before the SSL certificates became significant industry players, hacking attempts and identity theft was the norm.
They came to turn tables around and thus protecting you, the online merchant. Also, when a client sees the padlock icon or HTTPS, they become more confident, and as a result, they will spend more time on your site. This is brought about by SSL certificates; even small enterprises are moving towards the HTTPS protocol.
Helps you secure your website’s payment gateway
If you are an eCommerce store, then you have heard of the PCI-DSS. It is a global certifying body that gives you the green flag to accept credit cards from clients and obtain online payments. SSL certificates are the minimum threshold you must meet to be an operating eCommerce store. They also help you keep your payment gateway safe away from third parties that may want a share of your hard-earned profit.
Additionally, buy a cheap SSL certificate to assure your clients that their information is safe, and they tend to come back for more if your service provider is up to standard.
They help you secure a share of the market
It is safe to say that everyone loves a secure place. According to Google’s transparency report, 84.2% of all webpages in chrome were served over HTTPS. That is a staggering figure worth paying some attention to.
If you are an eCommerce store that has not yet hopped on the SSL wagon, then you risk not making any sales because you will not have any clients visiting your website. The online merchants who have already gotten an SSL for their site then they will make a killing making sales without breaking a sweat.
SSL certificates help you get better search engine optimization
Top of Google’s ranking algorithm is factoring in the SSL certificate. You will discover that the first and second page of search results is made up of websites that have HTTPS protocol. This is because this search engine is programmed to favor sites that use SSL. SEO is essential, especially in drawing site traffic to you; most people on Google do not go beyond the first page in finding the website they need.
Lastly, every other search engine favor site with SSL, so there is no way around this. SSL is a must.
SSL affirms your identity to clients
The process of securing an SSL certificate for any website is a long and tedious one. It involves identity confirmation, and you must provide proof that you own the site. After verifying that you are the true owner, the certificate authority will send the certificate through your email address, and you will have to install it.
This means that there is no other website on the World Wide Web that has an identical domain name as yours. That automatically rules out the impersonation aspect so that customers will be that much safer from identity thieves.
Wrapping up
Buying a cheap SSL certificate is of immense importance; this article puts enough emphasis on it. You will be able to keep your clients’ information safe by preventing hack attacks, and by complying with the payment card industry (PCI) rules, you will be able to accept payments from the world over.
Additionally, getting some SEO is better than not getting any; this will be brought about using SSL certificates. Lastly, you will earn the trust of your clients when they see HTTPS in the address bar.