Why do some garments bask in the warmth of people’s attention while others never make it into shoppers’ bags? Why are some worn to tears, fixed and worn again and others gather dust hanging in the closet? Advertising can sell you something, but it can’t make you wear it. Design and materials are the primary reason for people to don garments again and again.
This works for apparel regardless of its intended purposes, be it casual clothing or hunting apparel. Beretta understands that principle and manufactures its clothing accordingly. The results are more eloquent than any words: the tri-arrow symbol is very likely to be seen at a hunters’ gathering. We won’t claim we know the recipe for their success, but some things are apparent. Beretta spares no effort or money on designing and producing apparel. In this blog post, Gritr Outdoors brings these two aspects of Beretta clothing under a magnifying glass to see what makes the brand’s product so popular.
The Source of Proficiency
Everybody who’s heard the name probably knows how wide the scope of Beretta’s proficiencies is. The company can equip a single hunter head-to-toe with everything they might need. Only a handful of brands can boast the same. Beretta had centuries to hone its expertise in several spheres, some more than others. However, their profundity in apparel manufacturing is irrefutable. The brand produces all pieces of clothing a hunter might make use of, be it jackets that keep weather’s whims from affecting the wearer or light shirts that proudly communicate the wearer’s allegiance. Year after year, Beretta clothing featured different designs, going through iterations and improvements to finally become something that performs its functions impeccably. That is achieved, among other things, through two means: design and materials.
Beretta Design Features
Whereas each model is endowed with its own set of features, there are many recurring elements through different product lines.
Beretta features a wide variety of pockets in its garments, especially in jackets. Models designed for colder weather often feature handwarmer pockets. Often made in a side-entry manner, they provide a comfortable refuge for your freezing hands. For those who need quick access to small items, the Napoleon pockets will be a perfect choice. They are located in the chest area to provide easy access to items while keeping them secure. Pockets with flaps and eyelets are another great option if you’re looking for a way to drain the water should it find its way into your pocket.
Some jackets produced by Beretta are equipped with removable braces. They allow you to carry the jacket in a backpack manner, which is a true asset for regions where the weather is more changeable than usual. These braces ensure you won’t have to occupy your hand carrying a jacket when it’s too warm.
Many parts of Beretta apparel are adjustable, ensuring a more personalized fit for every customer. A number of models feature Velcro wrist patches that allow the user to tighten or loosen the wrist however they see fit. The other option for an adjustable cuff is snap buttons. Some models feature drawstrings in the bottom part that allow to further adjust the fit of the jacket.
The list of features is not exhaustive. We wouldn’t call the features we mentioned nonesuch inventions either. However, that doesn’t depreciate their value. When designed and placed smartly, they offer the customers everything there is to want from apparel.
Beretta Clothing Materials
A garment may look good, but if the manufacturer skimps on the materials, this piece won’t see too many places. Quality materials are one of the mainstays of quality apparel. It doesn’t need to be innovative (though there is no harm in that). Sometimes, time-tested classics are everything that’s needed.
When it comes to regular fabrics, Beretta uses materials such as canvas, cotton, and nylon. Each is known for its own set of strengths. Canvas is particularly popular for use in hunting clothing, as it is tough enough to withstand harsh conditions like brush and briars. Cotton, on the other hand, is breathable and comfortable to wear, making it an ideal choice for warmer weather hunts. Nylon, a synthetic material, offers excellent water resistance and is also lightweight, making it great for rainy hunting days.
For more specialized conditions, Beretta also uses fabrics like GORE-TEX and improvements like BWB EVO membrane. GORE-TEX is a waterproof and breathable material that is ideal for wet weather hunts. It allows sweat to escape while keeping you dry in even the heaviest rain. BWB (Beretta Waterproof Breathable) EVO membrane is a windproof and waterproof material that bonds with the outer fabric to keep you warm and dry in cold, windy conditions.
Conclusion
The reasons to put your trust in Beretta clothing are plenty. Not a single feature in their designs looks out-of-place, and all the materials prove how durable they are years after they were acquired. Hunting environments can’t boast the friendliest conditions for clothing, so apparel needs to be sturdy. Beretta hunting clothing meets that criterion, but the brand’s regular clothing doesn’t lag behind either. Whatever it is you choose, if you see a tri-arrow symbol, rest assured you are buying a quality product.