In recent years, the video has emerged as one of the most powerful ways for brands to reach out to their target audience. Considering that people are more eager to watch a video than read through lines of text, brands are more likely to get the attention of people through video. That is why small and large businesses have resorted to the video medium to get their message across to their target group.
With so many brands competing for the attention of the same target group, you need to walk the extra mile to ensure that your video stands out in the crowd. Decent video editing is one of the most important steps in this regard. Today, there are hundreds of different video editing tools available in different budgets.
For smaller businesses or others who are on a tight budget, there are several free video editing tools available online and also a few which are the best slideshow makers with amazing features. The major challenge with free tools is the fact that most of them leave a watermark of their logo on the final edited video. Not only does this bring down the aesthetic appeal of the video, but it also takes a toll on the professional image of the brand you are promoting in the video.
To help you avoid such unpleasant results, in this article, we have curated a list of top-5 best free tools to help you edit your video to perfection. Considering most businesses on a tight budget use Windows 7 PC or Windows 10 operating system, we have restricted our search to video editing tools that are compatible with such systems.
InVideo
A highly responsive tool, InVideo, is one of the best Non-linear video editing software available for free. This tool has a smart user-interface, thereby allowing novices to complete video editing in a short time. Other attractive features of InVideo include the use of OpenFX plugin, advanced trimming tools, and the fact that you can edit images from cameras to create a video instantly.
This tool supports multiple video resolutions and formats, several pastel colors, and other color shades, thereby making it an ideal choice for people looking for an online video editor with no watermark. Being a highly versatile app, InVideo works in Linux and Mac systems in addition to Windows systems. InVideo is a highly recommended tool for people who do not have prior experience in this field.
OpenShot
An easy-to-use video editing tool, OpenShot is the perfect choice for beginners. With hundreds of video transition options and several video effects such as chroma-key, hue, gamma, greyscale, etc. you can edit your video just the way you wanted. The app allows for dragging and dropping of files making it an ideal choice for novices.
For video editing experts looking to give a professional touch to their videos, the libopenshot is the perfect option as that enables your footage to have an ideal frame. With waveform rendering and the display of waveform on the timeline, OpenShot is one of the few free editing tools that come with built-in audio editing features.
Lightworks
One of the pioneers in quality video editing tools, Lightworks has been in existence since 1989 and has been used for editing films like The Wolf of Wall Street, Pulp Fiction, The King’s Speech, etc. In the 2017 Emmy Awards, Lightworks was recognized as the pioneer digital NLE. Today, millions of video editing professionals use Lightworks to use the tool to edit personal and promotional videos.
Its intuitive user interface makes it an ideal choice for beginners and intermediate users. The Realtime effects and VFX makes sure that it caters to the expectations of professional editors. The fact that clips can be saved in multiple formats and completed videos can be exported directly to the Vimeo or YouTube project makes Lightwork a preferred choice for most people.
Blender
Another relatively old editing tool, Blender, has been in use for the last 25 years. The fact that there have been continuous additions to it makes it one of the most preferred slideshow maker tools available today.
Surmounting all language barriers, Blender is available in 34 languages.
Compatible with Windows, macOS, Linux, and FreeBSD, you can use it as efficiently on a 32-bit system as you would in a 64-bit system. The tool comes with the best of graphic design tools supporting all formats (including the 3D ones like Autodesk), and you can simulate rain, hair, fluids, dust, and a lot more.
It does not require Fusion 360 or AutoCAD and is ideally designed for someone with prior editing experience. While most of the features of this tool are free and the final edited video comes without a watermark, you need a license to use the 3DS Max feature of Blender.
Shotcut
Available in multiple languages such as Dutch, French, Czech, English, and Chinese, Shotcut is the ideal free video editor choice for situations when one cannot afford a lot of time to copy, cut or paste items in the clip. The direct drag and drop from file manager leaves no room for time wastage in creating and uploading projects in the tool before getting to the actual editing work.
Alpha channel filter, old film filter, and auto-rotate are some of the quick editing options available on this platform. For those interceded in speed adjustment of the clip, amending the video scope, or adjusting the audio speed, the tool has multiple ways for you to do the needful. If you are keen on editing the video to perfection, you can also choose to detach the audio from the video, edit them as individual entities and then put it back together.
Considering the wide reach of video content, it is understandable if your brand is looking to leverage the power of video content in your marketing plans. With these free tools that come without watermarks, you are now equipped to give a professional look to all such videos. As you begin your journey into the world of video editing, here’s wishing you the very best of luck for the same.