I am going to say right from the start that I only want to cover the basic techniques in this article. I don’t want this to be treated as an article about the history of SEO, but more of a warning that should make you start, should you be expecting some techniques that are beyond the scope of this article.
So, the basic search engine optimization techniques:
Title tag of your HTML:
This is the first thing that I would look at. Is where the title comes from. The title of the page usually comes from the “title” attribute or the “title” tag. If you are fortunate enough to have a web designer/developer who uses website title tag generators to take care of the title tag when they make the page, then this is not a problem.
Whatever you do, don’t put the company name in the title tag unless you and the company are very well-known and have a high regard for each other. If they are well-known, then chances are they will remember the name of the company and whether or not you are well-known. So, unless you are a big corporation, I would steer clear of putting your company name in the title tag.
If you were to use it on your own web page, I would make sure that the title tag contains the keywords that you are targeting. It should be the keywords that you have used in your title tag.
Proper Use of Meta Tags:
Meta tags are not the be-all, end-all of SEO, but they definitely help. This is because they are read by search engines, and if they are full of keywords, your chances of appearing in the listings when someone does a search are much better. When you learn how to use meta tags, you’ll also learn how to create keyword-optimized descriptions of your web pages.
Creation of a Site Map:
A site map is a layout guide that gives search engines and visitors a map of your site. The purpose of a site map is to provide your visitors with an overview of your website and the various pages that make up your website. With a site map, you’ll be able to anticipate which pages your visitors are most likely to choose.
Description tag of your HTML:
In order to keep the title of your web page in the description of the HTML tag, I would suggest that you separate your keywords with commas. If you have read some articles that suggest that you should use a sentence as-is and not a phrase, then you should seriously consider re-reading your bookmarks and your web site.
Do not deviate from your topic. The description of your title tag should be concise, I would keep it to a minimum of 200 characters.
Keywords tag:
This tag contains the keywords that you are targeting. The key idea behind the tag is to think of the people searching for your information and place the keywords in your content that they would be likely to use. The keywords should be used at least once in the body of your web page. It is important not to put the keyword density beyond what is acceptable. Some search engines will penalize a web page that uses a keyword that they deem to be too frequent.
Heading tags:
Each and every heading in your web page should be labeled with a “H1” tag. There is no limit to the number of tags you can have, but you may feel that a use of a couple of them is sufficient.
Internal links:
It is important that you use your keywords in the internal links you use between pages and your keyword should definitely be used in the Anchor text of the link. For example, if you are targeting the keyword ” icon cause” and that your page is about the dimensional Robo suits, then use ” icon- cause” in the text link between the pages.
Unique content:
You must have unique content on ALL of your pages. If you have duplicate content, then you can either add more content, or remove it entirely. Instead of entirely removing the plagiarized content,
you can try different writing techniques and online tools to remove plagiarism of content.
It is important that you have unique text on ALL of your pages because it helps make your site one of the more valuable sites in a search engine’s eyes. Since the search engines want unique content, they are going to be indexing your site much more frequently and might result in a quicker indexing.
Having your title, keywords and description tags properly written is one of the most important secrets to SEO. If you take the time that you would otherwise have enjoyed writing your blog, that would be wasted time if you didn’t correctly optimize your blog for the search engines.
If you have been guilty of doing this, it is time to change and get your title, keywords, and description tags straight.
Author Bio
Prior to becoming an online article writer for Technical Writers, Cooper took the opportunity to explore the digital world with a range of academic and fitness focused training courses. After taking a gap year, before acquiring a full time career in content creation, Cooper also worked as a personal trainer for his local gym where he developed his wealth of knowledge in the health and fitness industry.