If you own any local business, you already know how competitive it has become to stay ahead, especially when competing with huge brands. And, to deal with heating up competition, you will want to boost your local search and control the search results.
Customers use search engines such as Google to scrutinize, assess and find local businesses. However, without a good web presence and a complete local SEO campaign to help consumers find it, your competitor will always be steps ahead of you.
The best local SEO tools will help you to engage with your audience, get the right keywords, and observe your performance, and your competitor’s intuition.
Also, it will help with the mechanization of local SEO which assists you to improve your local search and business growth.
What is local SEO?
Local SEO is a technique in search engine optimization that helps your business appear in Google’s results for local searches. It can assist businesses with a physical site to reach more audiences and potential clients.
Local SEO Tools to Improve Your Local Search
1. Moz Local
Moz local is one of the prominent SEO tools.
After being in the market for more than 10 years, you can easily trust the data and methodologies it provides.
With this tool, you only need to register once, the rest of the process is automated for you. It provides you with mechanized online reviews and reputation management features enabling you to reply to your customers promptly.
In addition, it gives the accurate location of your business to allow you to track its growth. It also helps you manage the listings of your business on Google and Facebook.
2. BiQ
BiQ offers you local search benefits on a more convenient and larger scale.
It helps you track your keywords and what pages are ranking. BiQ interface also reinforces several languages and you can have it on your smartphone as an app. This makes it easy to manage your local business’s ongoing campaigns anywhere.
In addition, BiQ can assist you to analyze keywords, expanding ideas for your campaign, and tracking any potential gaps with your competitor.
3. Whitespark
Whitespark is a local SEO platform that provides local businesses with tools and services to improve their local searches.
Whitespark has a strong feature which is the Citation Finder tool. This tool helps you obtain reviews, generate reviews, build backlinks and watch our rankings to put you ahead of the competition.
Other amazing features include; a reputation builder, local rank tracker, Google review link generator, local SEO checklist, review checker, Review Handout Generator, and GMB explorer Tool.
You can get these features at a free cost.
4. Synup
This tool makes the management of reputation easier. It assists you to manage listings, monitoring analytics, and getting reports.
With the help of Synup SEO tool, you can track the performance of your local business across search engines and also review directories and platforms.
Synup keeps track of more than 200 directories, and search engines and locates any citation issues.
Also, it tracks new reviews and business comments so that you can respond to them immediately.
5. BrightLocal
If you need an SEO tool that is user-friendly and budget-friendly, BrightLocal is the way to go. It is designed for the unique needs of small local businesses.
On a regular basis, it can be used to audit On-site SEO, local listings, and customer reviews. Also, it monitors citations to other local directories.
BrightLocal also helps you check on which keywords your business is doing great and which keywords your rank is down so that you can advance.
The tool can assist you to create and manage review campaigns.
6. Yext
Yext offers you solutions to boost your local SEO. It helps in boosting your brand awareness, increase sales and drive traffic.
It has a review monitoring feature that is helpful if you want to improve your local SEO.
It has a computerized local listing management tool that provides you with real-time updates, finds list improvement suggestions, and sets up integration with other SEO tools.
7. GeoRanker
GeoRanker consists of a collection of local SEO tools. It helps you find local citations and allow you to keep track of your local rankings. Simply, it means that ranking any business or website at a local level is simplified.
It has a user-friendly feature that permits you to see if your website is ranking compared to your competitor in any location.
You can use it to measure keyword density.
8. Google Business Profile
Google Business Profile enables you to fill out your profile, answer questions, pick correct categories and add your services.
With a well-filled business profile, you can appear in the local pack which increases your visibility.
This SEO tool allows you to edit your business information like phone number and address. Its listings enable you to get responses to messages and reviews from local clients. In addition, you can share videos, images, graphics, and posts about your business. And, this tool is cost-free.
9. KeywordTool.io
This SEO tool is versatile. The tool is cheap, and setting up is quick and easy to use.
It is a great tool to start with because to get started you don’t need any existing local listings.
It is also a great tool to expand your strategy because it supports Google Autocomplete and allows you to create long keywords on your relevant topics.
10. Semrush listing management tool
It is among the most popular tools in the market. With this tool, your company will be listed in some of the most popular directories.
You can use it to manage reviews, and place your business rankings in relevant cities.
It provides you with listing consistency and hyperlocal analytics. In addition, it offers you a 5-star online presence allowing you to directly interact with your clients.
11. Grid My Business
It’s a great companion to have if you already have the Google My Business tool.
It works with Google My Business to differentiate your ranking. This way, you can track your competitors’ rank and check how you stack against them.
Also, you can do bulk questions saving your time and effort.
Conclusion
The Search Engine Optimization strategy is constantly changing and you need to keep yourself up-to-date. Luckily, we have provided you with a list of the best local SEO tools that you will find in the market.
The tools help you prevent common SEO mistakes. So, they assist your business to check customer reviews, update business and location information, tracing rankings, and discover SEO-optimized keywords.
Now, it’s time to choose your preferred SEO tool wisely.