If you wonder if a technical SEO audit is needed when your website encounters some problems, then you need to know that this process, because it is an entire process, is essential to solving issues that can improve the quality of your websites.
That means an SEO audit acts for users and search engine crawlers, among other necessary things the audit covers. In addition, modern websites need many web applications, codes, and analyses of the technical and organic performances. Therefore, an audit will help you get the most out of what you already have.
When Is the Right Time for an SEO Audit?
• When you create a new website – a successful website needs a properly technically optimized platform.
• When redesigning or migrating, you can lose organic traffic and visibility if you don’t do it correctly. You need to change the domain and the platform, you have to transition to a secure version, and you need redesign actions.
• When you get lower and lower in the organic traffic. If you drop rankings or traffic, your website no longer meets the search engine’s requirements.
• When you consider that you can generate more traffic – this is why SEO audit services are usually made for.
Things to Check for a Proper Technical SEO Audit
Ensure website security – your website’s safety is a ranking factor, so you must carefully check your website’s encryption algorithm and security protocol. For example, if your website hasn’t an HTTPS address, visitors and search engines will not know if your online store is secure. Also, check your security certificate to see if it is ok. Finally, you need a technical SEO audit to identify significant issues you need to fix. This tool helps you understand the difference between HTTPS and HTTP and improve the problems related so that your store stays safe and secure.
Run a Website Crawl and Do a Textual Analysis
It would be best to run a website crawl as the first thing when performing an audit. That way, you will have a report with informative details about the issues of your website, such as XML sitemap, redirect pages, error pages, and separate pages. It can verify up to 1000 pages in 2 minutes, making it easier for crawlers to index your store. Errors like duplicate content are important issues because they can down your chances of ranking. The audit will provide precise details on the problems encountered and how you can fix them.
You need to know which of the internal links of your website go to redirects and which of the external links lead to 404 pages because this affects search engine crawling. So you need to maximize your link value and understand the benefits of your internal and external link quality. Also, you need to ensure your page speed is fast and you can provide a quality mobile experience. If that is not the case, then make a technical SEO audit to discover ways to make it perform better and improve the user experience. You will see that is the best choice you can make regarding the growth of your business.
How to Perform an Audit Using SE Ranking
Your website’s traffic comes from organic search. Customers always do thorough research before they buy something to make sure they’re making the best possible decision. An SEO audit is the first step you need to make to ensure that customers and search engines can access your website. Many tools can help you accomplish that, and one of them is the SE Ranking’s website audit. Why should you bother having an audit? Just read the followings and consider buying the free SEO quote that different agencies provide.
What Is a Technical SEO Audit?
A technical SEO audit is a tool you need most to know your website’s technical problems. With its help, you will find out what issues need fixing, and at the same time, it recommends how to improve or fix those particular problems. The audit runs on all your pages, including home ages, product and category pages, search filters, etc. For example, your home page affects your bounce rate as much as it is essential to check the quality of your internal connection, as users will navigate to your product pages from it. But, of course, you don’t want users to complain.
You need a website audit on your product pages because you need to know how things are with the page elements, the link structure, page speed, and performance. It also checks for duplicate content items and 404 errors. In addition, you must verify the internal linking of your product categories because you need to know how easy it is for your customers to find what they intend to buy. Customers use search filters to see what they are looking for, so this needs to be fast to create a great shopping experience. You already know that an SEO audit verifies this, so go for it.
Why is the SEO Audit Important for E-Commerce Sites?
A technical SEO audit discovers if all the technical parts of your website work so that they are all recommended by search engines. Performing a technical SEO audit will help you identify the technical issues of your website and will help you understand your content. It will also provide you with strategies you can implement to resolve the problems identified. For example, SE Ranking is a tool that can help you check the security status of your store pages, speed, ease of use, find broken links, and identify issues. Also, it can discover indexing issues, audit content, examine JavaScript files and product images, find duplicates, analyze links, etc.
The SE Ranking audit tool can start running an automatic audit or wait until you activate it manually. After the audit, you’ll have a report showing the website’s problems to determine which aspects need priority. You will be able to differentiate them because this tool categorizes them by color. Each type of problem has a specific color to help you identify them better. The SEO audit takes care of all the technical elements of the platform. Therefore, you can optimize and consider many aspects, all of which are closely related to the ranking factors.
The Problem Report section from the technical SEO audit will show you all the problems that your website has that the program found. You will be able to see the technical status information for all the parameters analyzed by the tool. Depending on the critical issue, the results are differentiated through colors, exactly like before. At the top of the overview page, the tool shows you general information about your store, such as the number of crawled products, category pages, and discovered URLs and their status compared with before.
Conclusions in Performing an Audit
Performing an SEO audit is crucial for any e-commerce site that intends to attract buyers and make sales. Beyond ranking, the user experience is also improved by keeping your site free of technical errors. For example, your loading time would be faster, and buyers won’t have navigation problems due to incorrect link settings. If you have the right tool to perform a proper audit, you will have the best solutions to the website’s issues, moving your business towards greater profits and success. And that is what all business owners want to achieve when entering any industry.
The most significant benefits and traffic increases are seen in the case of websites when they are optimized. And the good part is that once implemented; they remain optimized for as long as the website and platform exist. With each new website comes the need for an audit at the beginning because you need to go through the technical elements to see all the major problems. Then, depending on what you discover, you need to prioritize all those problems that, if you solve, you know will have the most significant SEO impact in the shortest time.
As a business owner, your goal is to increase traffic if you want financial benefits. If the SEO configurations are not implemented, they are done for nothing because they do not help. They will remain a document attached to an email. When you do SEO, programmers are automatically involved because implementations need to be done. That is the only way Google can see the new directives, which they can take into account for crawling, indexing, and ranking.
There are cases where it takes more than six months for the recommendations of the SEO agencies to be implemented. In these cases, the business is affected because the organic traffic does not increase. Therefore, following a technical SEO audit, their immediate implementation of the strategies is essential. In the case of small websites (tens, hundreds of pages), it is not necessary to worry about the crawl budget; however, when you have a lot of pages, it is essential to optimize it.