Contractors provide labor or materials to complete a contract. They aren’t employees. Contractors provide materials or perform specific services per their agreement with their clients. Contractors include electricians, drywallers, plumbers, painters, and roofers.
It’s easy to understand why businesses that sell merchandise should have a website, but contractors must provide services in person. If you’re a contractor, consider the critical factors outlined here when you’re trying to decide if you need a website.
You control the information on your website.
Consumers use the Internet to access critical information about products and services. Over 80% of consumers perform online research, and shoppers average more than two months gathering data before making significant purchases.
Information about contractors can be posted on reporting sites, including the Better Business Bureau and Angie’s List. Clients may also discuss their experiences with contractors on social media. You control the information you showcase on your website and can feature testimonials from satisfied customers. A professional website with crucial information about the type of work your company does and current contact information can help you gain clients.
Your website can help you reduce the amount of time you spend answering questions.
Useful construction websites provide critical information that’s easy to access. A healthy website design for a construction website is easy to navigate, provides credentials, and includes photographs and videos of services they’ve performed so website visitors can assess the quality of the company’s work. Your website should also include information about pricing and how to obtain an estimate.
Most website visitors should be able to confirm that your company uses desirable materials and provides relevant services. Before they use the contact information your site provides, potential clients should also be able to determine where your company is located and the surrounding areas you serve. This means more clients will be ready to hire your company when they call you, without taking the time to ask a lot of basic questions.
Professional roofing company websites outline the type of roof installation services they offer. Homeowners should visit the site and determine if the company focuses on new roof installation or provides roof repair services. A roofing company will also outline the types of materials they use so visitors can determine if the company can install a metal roof or if it uses the type of shingles they prefer.
Your website can attract visitors and increase your company’s profile.
Effective website design plans incorporate search engine optimization (SEO) marketing strategies to raise the site’s profile. When individuals perform web searches on a browser, the browser lists sites with the highest domain rating (DR) score first. A high DR score is crucial because research shows that over 70 percent of people click on the first page of search results listed, while only six percent visit sites listed on the second page of results.
Utilizing a website design plan that makes it easy for visitors to navigate between pages and find relevant information will boost your site’s DR score. Your content should incorporate relevant keywords to ensure your site’s listed on relevant searches. Backlinks from relevant sites and social media also do a great job of directing traffic to your website. Sites also receive higher DR scores if they have strong backlinks and high traffic volumes. SEO marketing is one of the most affordable, effective ways of promoting your company’s services to potential clients.
You can use your website to hire staff.
Contractors can use their websites for advertising staff openings. Whether you’re looking for a project manager, a roofing contractor, or a drywaller, your site can include an online application that streamlines the application process. This can help you identify appropriate candidates and simplify the hiring process.
Contractors can use their websites to provide essential business information to potential clients. Robust websites effectively promote your company and attract potential clients. Your website can also make it easier to hire qualified staff.