So, you have decided to run a paid post for your business promotion. Before this, you are advertising on Facebook, Twitter, and Youtube through Google Adsense. But you are skipping Instagram due to unawareness.
Here I will guide you about Instagram ads and advertising strategy. Well, do not ignore Instagram further and promote your business through this platform. Instagram is quite younger in the marketing field than Facebook. With time, Instagram’s followers have increased to 800 million people.
Now several brands and businessmen are advertising their products through Instagram. Also, many growth services are working to promote the business. You can know more about Instagram growth by further reading: Instagram Growth Services.
Instagram growth services offer automated followers, likes, shares, and comments to your post. You can hire a service provider if you are not an expert in Instagram advertising. You can use a platform to help you get Instagram likes.
What is Instagram Advertising?
Instagram ads are sponsored post which you run through specific strategy. It is just like regular posting with a label of ‘Sponsered’ at the top. By running ads you can reach more people.
Further, you can target the audience of your interest. Set the age, location, gender of your Audience through an effective customer avatar. You can follow a guide on how to create a customer avatar if you have no idea how to make one.
On this visual platform, you can add images, set of images, stories, and videos which shows your brands products. Approximately, 60% of people discover new products through this platform. About 70% of people purchase products online through sponsored posts. Instagram ads exposure your products to people worldwide.
Is Instagram Marketing Right for your business?
Are you thinking that on Instagram teenagers are taking selfies? What about old age people and mediocre? What do they do on Instagram?
The age range of teenagers on Instagram is about 55%, and 28% are old, while 4% of people are over 65 age. According to statistical data, the number of women on Instagram is more than men.
Still, you are thinking that Instagram advertising is right for the business?
Instagram ads are the only way to target a specific audience. When you target an audience of a specific age, gender, location, and area, it will give you more lead.
How to choose Instagram ads type?
Instagram offers a couple of ads type and formats. The following are the primary types of Instagram ads:
- Stories ads
- Video ads
- Photos ads
- IGTV
- Carousel ads
What are the goals of your Instagram ads?
It is crucial to know the goal of your Instagram ad. First of all, set the main incentive and goals and then make a strategy to run add. Each Instagram format type has several objectives and goals.
Look at the products of your brand that which type of ad defines the products accurately. Instagram Insight is beneficial to know the posting time.
The Instagram ads manager gives you access to numerous features like Activity, content, and Audience. You can boost a single post through the ads manager. You can reply to the comment and messages on your sponsored post to grab potential customers.
Final Words:
If you want to promote your business through Instagram, run Instagram ads and get your expected lead. It is the most powerful social networking site nowadays.