Have you ever wondered how often you should be arranging SEO training for your team? Many London companies know that they must consistently optimise their website. But, they are not sure how much training staff really need. Nothing ever changes, right? Wrong. There is a lot that changes when it comes to SEO and things can change quickly. If you do not invest in training, you can find that your website ranking drops and your sales too.
So, what is the answer to the question? How often should your team have SEO training in London? Well, most businesses agree that at least twice a year is the best number. But, there are a number of scenarios where you should be training your team more frequently. Let’s take a look at what they are.
Google Algorithm Changes
Know that Google changes its algorithm constantly. We are talking about hundreds of times during the year. Sometimes, this happens quietly and it is not a big deal for SEO. Other times, large updates come and they can turn your strategy upside down. If this is something you have become complacent about, it is time for change.
In particular, you should be investing in SEO training for your team when there are significant Google algorithm updates. Your team needs to know what is happening and this is the easiest easy condense this information into an easy format. Indeed, a trainer can fill them in on what they need to know. For outstanding SEO training in London (or via Zoom), contact Joshua George. He has worked in the industry for many years and educates himself on major Google changes. Thus, this allows him to put together a bespoke training schedule for your team.
New Hires
Have you just hired new employees? This is something that calls for SEO training. Indeed, you want to give those new hires the best opportunity to do well at your company. This means that you should bring them up to speed and give them the chance to gather appropriate knowledge. In the long run, they are going to do a better job for you.
Consequently, the number of new employees you have had recently will play a part in how much training you should give your team. If you have many new hires, you will benefit from more sessions. In addition, consider the experience of those people you have hired. If they are relatively new to the world of SEO, they might need more training than someone else.
Topic Difficulties
Are there some areas of SEO that your team are struggling with? This can happen when you have a team that various in experience. For instance, some employees might struggle with technical SEO. Then, others may find it hard to get results from link building. Know that when your team is struggling with SEO topics, this does not mean that you give up. Instead, they will benefit from more training. They can go over helpful material and learn what they have to do differently.
Therefore, always check up with your employees and see if they are having any difficulties. If the answer is yes, they will benefit from more training sessions. These can be specifically on the topics they are having trouble with. They can then take what they have learned and apply it in their job role.
Lack of Results
Is your SEO team struggling to get the results they should be? This is a definitely sign that they need more training. Perhaps they are not educated on using the tools at their disposal. Perhaps they are failing to follow some new developments regarding optimisation and this is why they are not seeing good results. No matter what the reason is, training is the answer.
Monitoring campaigns is always necessary. It allows you to see what your team has been working on and what this has achieved. If there are a lack of positive results, you should start to think about other strategies. Namely, train your team and move in a different direction.
Staff Ask for Support
Some employees are notoriously bad at asking for help. They struggle in silence. But, this is why you should always be gathering feedback from your team on a monthly basis. People are more likely to share their struggles when they can remain anonymous. Indeed, if you find that a lot of your staff are asking for support with SEO, this is a hint you need more training in place.
Know that it takes a lot for employees to ask for support. Indeed, you want to ensure you deliver and give them the tools they need to do their job better. This is going to be good for your company. It is also going to ensure job satisfaction and make sure that talents stays around.