Numerous e-commerce platforms allow you to create and manage all the common methods of modern commerce, as well as sell and fulfill orders for your customers. Most people think of e-commerce platforms as website builders because they provide the ability to easily list new products and accept multiple payments online. But they can do even more.
Modern Shopify store setup services act as a control center for your entire business, providing everything from inventory management to marketing, online sales, and customer service. The most important features to consider when setting up a Shopify store are usability. The software should be easy to use, especially if this is your first business. To learn for yourself, schedule a demo or take advantage of our free trial.
Customer service available
To create and configure your online store, look for a platform that offers proper technical support. For example, Shopify lets you run your website, switch to other software, and get valuable 24/7 technical support. When you need support, you can contact them 24/7 via chat, email, or phone in 19 different languages. Hassle-free payment. Simplified ordering is important for a significant increase in sales. Paying with Shopify simplifies the process of online payments and increases the speed of payment several times.
The numerous Shopify plugins available provide the ability to use over a hundred payment gateways for different payment methods and the ability to use different currencies. Web hosting stores the information and content of your e-commerce website in a server database. You need web hosting for users to access your online store. When choosing e-commerce software, consider your current and future key business needs.
Some platforms may not be the best choice today, but with a powerful platform like Shopify, you can start the transition and support future growth. You can try the available functionality of Shopify’s free trial, and create and customize your e-commerce store with professionally designed templates. The trial version gives you enough time to create your online store according to your key needs and current business requirements.
Decide who you want to contact
An audience is a group of people that your marketing efforts target. Knowing your ideal audience is extremely important in terms of marketing when starting an e-commerce business. Thoroughly researching your potential audience will go a long way in helping you find new customers and drive leads to your website, leading to higher conversion rates and significantly increased sales. Depending on the product you want to sell, you can create any size audience or demographic. There are three key categories that you should focus on as a new e-commerce entrepreneur.
Location A group that segments a market by geographic location to serve specific regions accordingly.
Interest. It is based on psychology and includes the attitude, personality, beliefs, and lifestyle of potential buyers.
Ask yourself: Who will buy my product? How old are you? Organize this information by buyer personas and incorporate it into your current business plan. You will need it when creating and setting up an online store and conducting effective marketing campaigns. In case you don’t have a product yet, think about the type of people you know best. You probably know their preferences, key needs, and problems.
Select a product
There are many ways to find profitable products to sell. Take advantage of trends at an early stage of their development, see online market trends. Before you get started, you’ll need to run a free Shopify trial. When you follow all the marketing options available to you, you will have plenty of time to prepare to successfully launch your online store during the trial period.
Remember that once you have created and configured your online store accordingly, you can add products and actively grow your business. When you start using the trial feature, you’ll be prompted for your store name, which will be the default URL. You can’t change this, but you can purchase your domain name later, so you don’t have to choose the perfect name for your store right away. After answering a few questions, you can successfully log into your Shopify account.
A unique business idea. Since so many brands repeat business ideas borrowed from their competitors, you have a real opportunity to present something completely new by creating your own, unique business solution. If you don’t have a business idea yet, you can find inspiration in the list of business ideas.
Name of the store. Before making a decision, you should come up with a name for your company on social networks and choose an available domain. Not sure what your business should be? Learn how to choose a domain name or try Shopify’s free domain generator.
Active development of the logo. Create your own, unique logo that fits your business, or hire a skilled designer to do the job for you.
Professional photos and their active use to promote your brand. Professional photos of the products you sell will go a long way in helping you look your best. If you’re on a tight budget, the only way to get unique product photos is with a smartphone camera. Or you can use free photos.
Write a name and write a description of the products you are selling. On the product page, customers learn more about the product and decide to buy it. Key details matter, from price to size: sharing accurate information and images can make all the difference. When you don’t know what to include when creating your online shopping store, you can get inspiration from other marketplace sites. Try to provide potential buyers with more detailed information and options for available products.
A product description sells your product. Think about what your customers need to know to buy your product with confidence and try to convey that in the description.
Mark additional factors. Do you offer a generous return policy and free shipping? Are your products environmentally friendly? It’s important to communicate the truly important features, benefits, and key offerings. Many stores combine text and icons to quickly convey these valuable selling points on product pages.
Follow the frequently asked questions and objections. What prevents the client from buying? Worried about not getting the right size? If you have an allergy, do you need to know what the product is made of? Do they need to know that your product is environmentally friendly?
All additional, important informational details make it easier to read advertising texts. Use short paragraphs, bulleted lists, subheadings, bold text, etc. to make your description more readable and visually appealing. Next, ask yourself how quickly your visitors can find the information they need.
Help customers understand why they should buy your product. In addition to product photography, you can bring your products to life by listing the materials used, including size charts, and sharing the story of how they were made. It all depends on the type of products presented in your online store.
Quality and availability of products
The organization panel allows you to tag and group products, making it easy to manage your store’s product catalog, select products that customers can buy, and apply policies and discounts to specific products. The meaning of each label is as follows.
Product Availability: You can choose multiple sales channels such as Facebook and Amazon Shops to list your products. Check whether the product is available in our online store. Otherwise, it will be hidden.
Product Type: This is a product category that can be used to describe a specific product. Each product can have only one product type.
Supplier: This is the manufacturer, wholesaler, or third-party supplier of the product. The product list can be filtered by the supplier for faster ordering.
Tags are keywords that can be assigned to products that are available in your online store. You can add multiple tags to your products so that customers can find your products in the search bar of your online store. You can also use tags to automate business processes, adding products with specific tags to specific collections.
Collections are extremely important. Careful organization and careful management of work processes must be done following the specific goals and needs of the audience. For example, a clothing brand can create women’s clothing collections, men’s clothing collections, summer sales, or adding new products. The same product can be part of several collections. Build your collection by adding more products.