Business-to-Business (B2B) SEO is a strategy used to improve the rankings and the organic traffic of B2B websites. B2B SEO is different because people buy on behalf of a business rather than sell their services to consumers.
Technical SEO is a part of SEO that focuses on the technical aspect of a website. It helps to crawl and index your website effectively. This allows your website to get higher visibility and increased organic traffic.
It helps to make sure your website is user-friendly and provides a better user experience. It helps to increase the likelihood of converting visitors into customers. To optimise your website you can hire a B2B SEO agency.
Benefits of SEO for B2B marketers
Websites that implement an effective SEO strategy benefit from high-quality sales leads, improved domain authority and improved trust from the target audience. It is an effective marketing strategy and it can bring in more traffic than any other marketing strategy.
B2B marketers say that SEO if implemented correctly then it can bring more quality leads to your website than PPC and at half the price. Once SEO is implemented it will start to bring in quality leads. Due to the many benefits, SEO is important for B2B marketers.
Technical SEO strategies
Technical SEO can impact website performance. Even if you create valuable content it will have no value if it does not appear in the search results. You will lose your rankings and traffic. You should make sure your website makes a positive user experience therefore you should implement technical SEO. Technical SEO strategies are as follows:
Crawlability
Crawling is the process through which search engine bots discover content on your website. If a page on your website cannot be crawled then it will not appear in the search result and may not get indexed. Speedy crawling is essential to get quick visibility. You should make your website easy to crawl by selecting a good server, deleting thin content on your website, creating an XML sitemap, building internal links and more.
Indexing
Indexing is the process of adding a web page to Google for it to be ranked. To index your pages faster you can create an XML sitemap and submit it to Google Search Console. The pages of your website must be indexed to be able to appear in the search results.
Speed
One of the important factors in technical SEO is the speed of your website. If a website takes too long to load then the visitors will abandon it. It will negatively affect the user experience. Website speed is one of the ranking metrics in Google. To ensure that your website loads quickly you can compress your images, minify your code, reduce the number of HTTP requests and more.
Security
You should make your website secure for the users to browse and enter their financial (credit card) information. You should implement SSL encryption and move to HTTPS to improve the security of your website. SSL is a security feature that encrypts the data before transmitting it. Website security is a ranking signal in Google and you should ensure your user’s data is protected.
Breadcrumbs
Breadcrumbs are used to indicate the position of a page in the website hierarchy. It helps the users to navigate a website effectively. It creates a better user experience and also helps to improve crawlability of your website.
Website structure
The structure of the website should be easy for the search engines and the users to navigate. It should be organised and logical. There should be a clear hierarchy of pages and URLs should be descriptive.
Optimising for mobile
Google uses mobile-first indexing and therefore you should ensure your website is mobile-friendly. You should use a responsive web design, improve your website speed and make sure to offer a good user experience across all devices.
Using Schema markup
Schema markup is used to give more information to search engines about content. It should be used to improve search engine visibility and chances of appearing in rich snippets. Schema markup is a type of microdata that can be added to website pages to help search engines understand the meaning of the content.
XML Sitemap
An XML sitemap lists all the important pages of a website and helps search engines find and crawl your web pages. It also helps the search engines to understand the website structure.
Canonical attribute
The duplicate content issue occurs when you have similar content on multiple pages. You should avoid using duplicate content on your website. You should use the canonical attribute to identify a link as the original version. You should find and fix all duplicate content issues.
Hreflang attribute
If your website has content in multiple languages then you will need to use the Hreflang attribute to specify your webpage’s language.
Technical SEO audit
You can perform a technical SEO audit of your website to discover issues and the areas that need improvement. A technical SEO audit consists of the following:
- Checking for 404 errors as it can impact your bounce rate. You can use tools like Google Search Console to find and fix broken links.
- Audit your XML sitemap as it will help to improve your SEO.
- Use tools like Google Analytics and Google Search Console and submit your website to know about the performance of your website. These tools help you to test the mobile usability of your website, links and more.
- You should improve your Core Web Vitals to improve the performance of your website. The most important Core Web Vitals are Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS).
- Check the speed of your website as it is important. To speed up your website you can use a fast hosting provider, optimise your images, compress your files and more.
- Audit the canonical tags to avoid duplicate content issues. Duplicate content can lead to penalties.
- You should make sure that your website is mobile-friendly and uses a responsive design. It should display in the best format on devices like tablets, mobile phones and desktops.