Everyone depends on their smartphone as a utility and for entertainment. Instead of being stuck at a place with a computer, a mobile phone allows people to roam around and get things done within seconds.
Similarly, people are expecting companies to design mobile-friendly surveys. This way, they can take the survey from anywhere and anytime. Customers won’t become frustrated because they are forced to sit at their homes to respond to your surveys. Instead, they can take the survey from a café or even an amusement park, at their convenient time and mood.
It is high time to optimize your surveys so they can be supported on mobile phones.
What is a Mobile Survey?
The mobile survey defines the optimized survey that adjusts itself depending on the screen it is displayed on, tablet, or mobile phone.
The survey software you use can optimize the survey so that the question format will automatically shrink to fit the mobile device. If optimized appropriately, the survey will also load fast on a mobile device providing a good user experience and by extension, customer experience.
Few things you need to keep note of when designing mobile survey are
- Minimize horizontal scrolling
- Fit the survey without needing vertical scrolling
- Large buttons for easy touch option
- Leave space to scroll
- Least use of large image since they take too much space
Why should you design Mobile-friendly Surveys?
Customer-centric:
Mobile surveys are an easy mode for customers to interact with you. They don’t need to spend too much time or effort to access the survey. The ease to use, loading speed, quality, and minimal effort design makes it convenient for respondents to complete the survey from anywhere.
Moreover, using the right survey software can help you design the survey in their native language. This way you won’t miss your potential customers only because of the language difference.
If you want to send Mobile Survey via SMS, you can coordinate time zones. This will ensure that your mobile survey is sent at the proper time and not in the middle of the night.
Wide customer base:
Mobile owners are increasing day by day. There are approx. 3 billion smartphone users, using mobile as access to everything. With most of your potential customers using mobile phones, it is wise to make surveys compatible with mobile devices.
A mobile survey gives the respondent the freedom to respond to the survey whenever they want. Moreover, mobile surveys are designed to navigate with ease. This reduces the time to complete the survey, motivating respondents to take the survey. This freedom and convenience improve the response rate.
Most of this generation’s customers are always on their phones. This proves the fact that mobile surveys are the smartest decision. Get a fast response and gather more data.
Share anywhere:
Most customers have social media apps, shopping apps, food delivery apps, etc. all downloaded on their smartphones. This makes it easy to share surveys on mobile phones. It is convenient to respond to a mobile survey because the responder does not have to switch to a browser or other website.
You can use your survey software to design a Mobile Survey which can be shared through SMS or social media. Use two or three questions so that the recipient can answer them on the same screen.
Fast response:
People use their mobile phones from when they wake up. It never leaves their hand. This ensures an immediate response.
Send a mobile survey right after they purchase, get their delivery or complete a call with your customer service. If you send a mobile survey right after they complete a task, they will be in the mood to respond immediately. This way you can receive their honest feedback. As a result, it also increases the response rate.
Offline/Online:
Online Surveys are common; it requires a connection to the internet to respond to the survey. Offline Surveys allow a customer to respond without the need for an internet connection.
You can develop an offline survey to give customers the option of responding to the survey when they are at a remote location with poor or no internet connection. This feature demonstrates how valuable customer feedback is for your company. As a result, customers feel inspired to provide their opinion and you collect useful information.
Mobile phones are present everywhere and are the friendliest device of all. Surveys aim to open interaction with the customers, gather their opinions, and understand how customers think. Mobile Surveys make it easy to gather a large number of data from customers.
Mobile Surveys offer freedom to the responder to complete the survey anytime and from anywhere. With the mobile survey, a company tells their customers that they don’t want to disturb their customer’s time and mood. Understanding that the company values their time, customers are more likely to respond to your surveys.
This motivates customer engagement and helps boost the company name.