Do you own an independent living and care unit? You must be aware that there are several challenges with respect to the sales & marketing of assisted living communities. The challenges primarily exist due to the absence of proper connect between operators and on-site sales & marketing teams. This eventually leads to ample confusion and delays for potential buyers and the overall loss of sales & minimal referral traffic. To help with all such concerns, a feature-rich independent living software solution can help.
As per a study report, it is revealed that around 47 percent of sales calls that are made to long-term senior care communities are left unanswered. When callers finally reach any member of the independent living sales team, it is revealed that around 38 percent of them fail expressing concern or empathy for the care needs of the seniors.
Another major challenge that sales teams of assisted living units face is effective lead generation. The best part is that there are several ways for senior care providers to convert their sales & marketing into a profitable unit. In addition to using a reliable independent living software solution, there are effective sales & marketing tips that can help.
Tips for the Creation of Senior Care Ads
Social media holds unimaginable importance -especially for senior care facilities to help them connect with prospective residents and the families. A major aspect of social media marketing is effective advertising -helping organizations reach the target audiences while generating ample leads.
Ads for assisting living on social media platforms like LinkedIn, Instagram, and Facebook will enable facilities to target particular demographics -like adult children or senior citizens, depending on their interests, locations, and age groups. In this manner, facilities are able to come across individuals who are highly interested in their diverse range of services. This increases the overall chances of generating leads and closing the sales for assisted living units.
In addition to interacting with the prospective clients with the help of a reliable independent living software solution, some more tips to get the most out of social media marketing ads are:
- Plan the Ads Beforehand: The sales team of a senior care facility should determine the respective goals while creating an audience persona of the target market and deciding on the theme of the ads. An instance of the goal would be driving increased traffic to the website or generation of more leads. As far as audience persona is concerned, it could include vital information on interests, age range, geographic location, and other forms of demographic information.
The sales & marketing team of an assisted living unit should also make decision on the theme of the respective ads. For example, they should focus on the amenities offered like the presence of a swimming pool, yoga classes, abundant outdoor spaces, and so more.
- Write the Ads Properly: The message of the ads should be concise, clear, and error-free. Punctuation and grammar errors could lead to confusion amongst the readers. It will eventually make the prospects misunderstand the ads or not take actions properly. Moreover, the presence of errors in ads of an assisted living facility can make your unit appear highly unprofessional. It could ultimately lead to a negative impression of the entire facility.
- Plan Out the Ad According to the Audience: Selecting the right advertising platform and targeting the right audience can assist independent living facilities improve the overall sales leads. As per a study report, it is believed that Facebook turns out to be one of the best platforms for the promotion of senior care ads. It is because it is the fastest-growing social media platform -especially for the demographic aspects of senior citizens.
With the help of reliable software solutions and Facebook Ad Manager, facility heads can target the respective ads to the end users depending on location, age, interests, and other forms of demographic data.
With the use of relevant tips and reliable software solutions for assisted living facilities, the heads of such associations or units can attract the right prospects and grow their business. In the modern digital era, independent living facilities are also expected to leverage cutting-edge technologies to drive their business forward. With the employment of the right sales & marketing strategies and technology integration, assisted living marketing teams can increase the overall leads while driving more revenues to their business.