Best SEO Tactics to Focus on in 2021
The year is 2021 and the need for SEO has not gone away or diminished. SEO or search engine optimization is the process of optimizing your website to perform better on search engines like Google. SEO for Dummies is a good walkthrough of how to best implement SEO strategies for your website and business. But this article will provide you with the 3 best SEO tactics to use, and the ones you need to focus on, in 2021.
Mobile Friendly
Statistics show that most consumers perform their purchases online. However, further research and insight into the matter show that a bulk of these purchases are done on mobile devices like smartphones or tablets. That is why having your website be mobile-friendly and compatible is the best way to grow your business and increase your sales.
Voice Command
Today technologies like Alexa and Siri have become essential to many individuals and consumers. So much so that 45% of U.S. Millennials use voice assistance when shopping online. Having your website be voice-friendly will help you appear in more search results generated by these voice commands.
Local SEO
Focusing on local SEO can be a game-changer for your business. Over a two-year period, there was a 250%+ growth in mobile searches for “store open near me”. Using SEO quotes such as these will help you grow your business by positioning yourself in a place to appear in those search results for potential customers and consumers.
How to Start Career as an SEO Professional
SEO is an important branch of digital marketing with a good career to offer. Many get confused because there is no college degree for this field despite its popularity.
If you are getting started in this field, read this step-by-step guide on SEO for dummies and follow the tips mentioned in this article for a great career start.
Get a Certification
There are plenty of great certifications for SEO on the internet. You will find most of them free of cost. Prefer the course of an industry leader that has thoroughly covered SEO from beginners to advanced level.
This will give you all the knowledge you need to get started in this field.
Study Complete Webmaster Guidelines
Google has provided everything you should know about its search engines and what it expects from you. You should thoroughly read all its guidelines and practice them in your everyday practice.
It’s the size of a book and often ignored, but you will get all the necessary knowledge to guide your SEO plans.
Improve Analytical Skills
Just learning the SEO tools is not enough to qualify as a professional. You have to use them right if you want to succeed in this field.
Study and practice to improve your analytical skills and don’t be afraid to use unconventional approaches.
Work as an Intern
Start your career as an intern at a competent company instead of trying to make money at the beginning. You will have a hard time surviving at such a place, that also for no money, but this will enable you to reach higher.
What to focus on as an SEO Professional
The demand for SEO professionals is unlikely to go down any time soon. There is no formal degree for this profession, and it keeps evolving fast. You have to keep yourself up to date and practice everything you learn. If you want to succeed as an SEO professional and provide good results to your clients, you only need to focus on the basics.
In addition to the basics of how to start your career as an SEO professional, here are a few things SEO Professionals Should Focus On:
Keyword Research is Half the SEO
Many professionals take keyword research very lightly. They only choose the keywords that have a high search volume. Some take a step further and also see their difficulty level.
However, that’s not all there is to keyword research.
See the Intent Behind Search
You should particularly pay attention to the search intent behind each keyword. Categorize them according to the intent and place them in a stage of the buyer’s journey.
Don’t Ignore Long-Tail Keywords
Long-tail keywords are also necessary if you are planning for the future. Voice searches are increasing every day and the user gets results from featured snippets. Each snippet precisely answers a specific long query.
Strategy is the Foundation
The results of every SEO campaign depend on its strategy. You will learn about all the tools and practices in your education as SEO, but it’s the use of those tools that make you a professional.
You learn these things with personal experience, but you can also from the experience of others. Read SEO quotes of industry-leading about creating a strategy to help you improve.
Focus More on User Experience
Instead of trying to impress search engines, you should try to impress your audience. Search engines are all about providing the best user experience. They rank the pages that provide the best experience.
If you want to rank in the top ranks and maintain that position, put extra energy into keeping the user happy.